The 2021 job market is unlike any other. But, one thing still holds true: submitting a cover letter with your application materials can help you land your dream job.

In a recent survey of recruiters, hiring managers, and human resources specialists, 83% of respondents said cover letters influence their hiring decisions. The survey also showed that a cover letter could impact a candidate’s ability to get an interview and receive a job offer.

Other notable findings from the survey included:

  • 72% of respondents noted they expect to receive a cover letter, even if it is not requested in a job posting.
  • 74% said they prefer to receive job applications that include cover letters.
  • 77% indicated they give preference to candidates who submit cover letters.

The bottom line: it pays to submit a cover letter with your resume. With the right approach, you can ensure that your cover letter consistently hits the mark with prospective employers.

How to Optimise Your Cover Letter in 2021

There are many tried-and-true techniques you can use to optimize your cover letter in 2021. These include:

1. Utilise a Template

Look online for a cover letter template that corresponds to the job you want to land. Do not copy the template word for word. Rather, use the template as a starting point for building your cover letter. The template can help you determine what information to include in your cover letter. It can also provide industry terms and phrases you can use to help your cover letter stand out to potential employers.

2. Review the Job Description

Include relevant details from the job description in your cover letter. This can help you use your cover letter to explain why you believe you are a good fit for a particular role. In addition, it allows you to highlight your hard and soft skills and how they can help you become a key contributor to a business’s success.

3. Use Statistics

If possible, incorporate statistics into your cover letter. For instance, if you helped a past employer increase its revenues by a certain percentage, include this information in your cover letter. Statistics can show a prospective employer how you deliver meaningful results across a business. As a result, they can help you make a positive first impression.

4. Assess and Revise Your Cover Letter

Read through your cover letter and correct any grammatical mistakes. Furthermore, consider the reader’s perspective. Then, if you find certain terms and phrases that may be unclear to a reader, remove or modify them.

Need Help to Prepare a Cover Letter in 2021? HCR Can Assist

If you need additional guidance as you craft a cover letter in 2021, HCR can help. We provide tips and recommendations to help job seekers fine-tune their cover letters and resume. Moreover, we can keep you up to date on vacancies with top light industrial businesses in the Greater Toronto Area and Southwestern Ontario. Check out our job board today!

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