You use social media to engage with family and friends. But social media can help you advance your career or land a new job, too.

Here are five reasons why social media can be a great tool in your job search.

1. You Can Get Plenty of Information About an Employer.

Social networks make it easy to learn about a company and its culture. As such, you can search for a business on social media and get insights into what it’s like to work there. From here, you can determine if the company meets your expectations. If so, you can seek out jobs with the business.

2. You Can Show Off Your Social Media Skills and Expertise.

If you are frequently on social networks, you can highlight your skills and expertise to employers. You can post social media content that is engaging, informative, and relevant. In addition, you can publish content on social networks that showcases your interest in a specific industry. Businesses may look at your social profiles before hiring you. Thus, if you publish great content regularly, you may distinguish yourself from other job candidates. As a result, you can position yourself to secure your dream job.

3. You Can Stay in the Loop About New Job Opportunities.

A company may look for quality job candidates on social media. Meanwhile, industry professionals you follow on social networks may share job postings. By maintaining an active social presence, you can pounce at job opportunities as soon as they become available. You may even be able to find your next job on social media.

4. You Can Expand Your Professional Network.

Social networks enable you to connect with industry professionals. You can reach out to these professionals, introduce yourself, and build your professional network. Also, you can look for networking events on social networks. These events give you opportunities to engage with industry professionals and further expand your network. Over time, your extensive professional network may help you search for jobs.

5. You Can Connect with Recruiters.

Job recruiters often use social networks to bolster their talent pools. They look far and wide for top talent. When they publish job vacancies on social media, you can respond accordingly. This can help you establish a relationship with a recruiter who can help you accomplish your career goals.

Don’t Wait to Start Using Social Media During Your Job Search

Social media can be a difference-maker as you search for a job. However, keep in mind that the content you publish on social networks can impact your search. Weigh the pros and cons of posting content on social networks before you do so. Consider an employer’s perspective, and you can decide if it’s worthwhile to publish this content.

Lastly, if you want extra help during your job search, partner with HCR Personnel Solutions. Our professional recruiters can provide job search tips and insights. We can also put you in touch with top employers in the Greater Toronto Area and Southwestern Ontario. To learn more, please contact us today.