You already know that you’re supposed to research a company before you interview for a position there. The reasons for doing this are probably obvious by now: It helps you to ask and answer questions during the interview, and it shows the interviewer that you are taking this opportunity seriously.

But did you also know that taking a cursory look at the company may not be enough? To do a thorough research, you should also look past that company and into the industry as a whole. Look at the leaders of multiple companies and find out what they are doing to stay on top of their sectors. You might even subscribe to industry newsletters and keep abreast on social media.

Another recommendation would be to follow current events by setting up Google alerts for the company and its competitors. Signing up will keep you up-to-date on any major developments within the industry.

Sounds like a lot of work? Well, it is. But the benefits are worth it! You’ll show the hiring manager that you care even though you might have little or no experience.

But you need to be careful here. You can’t just be firing off facts and figures at random during your interview. What you have learned from your extensive research needs to be weaved naturally into your conversation. Here are a few questions you will likely be asked and examples of appropriate responses:

Why are you interested in working for this company?

“Your company has been known for welcoming innovation and encouraging creative thinking. I want to be a part of this field, which has been growing steadily in the past few years. Your company’s products and new ideas have made you an industry leader. And I would love to have an opportunity to work in this dynamic environment.”

What do you know about us?

“I first became aware of your company at a Chamber of Commerce event and was impressed by your mission statement (summarize it). From there I looked at blog posts, a few press releases, and your Twitter account. Reading your CEO’s report on new products and a quarterly report generated even more interest in the company and industry. I now have a better understanding of your values and the products you offer.”

What strengths will you bring to our company?

“Since I’ve spent a considerable amount of time in the industry, I feel my knowledge and experience will help me face and respond to the challenges that it faces. I have built connections by attending industry conferences and seminars. Because I have a passion for this industry, I spend much of my free time reading about and staying abreast of industry trends and opportunities. I am always eager to learn more and glean new insights so I can do my job better.”

Where do you see yourself in five years?

“I want to be working here. I am passionate about this industry and hope to develop my skill sets so that in five years I will be making a substantial impact and possibly be thought of as an expert in this field.”

Need more help with your interview?

Give us a call! We are HCR Personnel Solutions, a leading manufacturing recruitment agency in Canada that recruits top professionals for exceptional career opportunities.